As Certified Management Consultants, they apply their research and insights to help corporate leaders understand and prepare for the years ahead. While far-reaching and thought-provoking, their writing and speaking have a distinctly practical orientation that makes sense.

Herman and Gioia balance the bottom line and the heart. They slip easily between right and left brain thinking. The result is a clear business orientation with a strong human flavor that reflects the evolution in the World of Work

These futurists have their fingers on the pulse of change and they report their learnings in ways that everyone can understand and use. Their experience as professional speakers has taught them how to communicate effectively. This book is a product of their experience.

Product Description:
You Can Become an Employer of Choice!

Demographic and economic trends have combined to cause unprecedented prosperity . . . and unprecedented labor shortages. In the years ahead, it will be increasingly difficult to attract and hold your good people. Some employers have figured out what it takes. Others are still searching. This book can be your guide.

This book defines "Employer of Choice" and describes how enlightened employers can differentiate themselves in the turbulent world of work. It's packed with scores of practical examples.

Yes, employees are in the driver's seat. Knowing what they're really looking for can help you find and keep the valuable people you'll need in the years ahead. This book is highly recommended for Business Owners, Corporate Leaders, Government Executives, Human Resource Professionals and Future Leaders.